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Management message
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Founder & Group CEO
transcosmos inc.
Koki Okuda
transcosmos has been a pioneer of Japan’s information-processing out-sourcing business since the company’s inception in 1966. We have consistently worked to raise the level of satisfaction among our clients by combining outstanding people with the latest information technology to deliver high-value-added services.
Bringing people and technology together to increase our value-added is the enduring foundation of our business, and we express this in our
logo with the words “People & Technology,” which we adopted at the end of 2001. We support operational innovation with outsourcing services staffed by highly experienced personnel who use the latest technology to meet the increasingly diversified needs of our clients.
We adopted the corporate slogan,“The Marketing Chain Management
Company,”” on April 1, 2002, 38 years after our foundation; this is to mark a new stage in our development, one in which we focus on enhancing the competitiveness of our clients by enabling them to link directly with their customers. This corporate vision permeates every company in our group, informing and enhancing our services. |
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Chairman & CEO
transcosmos inc.
Koji Funatsu
The spread of broadband, VoIP, and other similar advanced technologies to ordinary consumers is making the links between businesses and their customers more direct and interactive. Such changes are spurring dramatic transformations in corporate marketing.
In recognition of such fundamental changes in the contemporary business environment, we have launched a plan to better fulfill our role astheMarketing Chain Management Company. We define our business activities under three major domains: 1) Marketing Chain Management Services, which directly connect our client businesses with their customers through a linkage between our Digital Marketing Services and our Contact Center Services; 2) Development Services, which include integration of client CRM and marketing systems, design support for product development, and systems management; and 3) Support Desk Services, which we provide for client sites. Over the coming five years, we will be working toward increasing integration across theses three domains. |
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President & COO
transcosmos inc.
Masataka Okuda
The telephone, the Web, email, VoIP, application services, and video are all fusing around a common internet protocol, giving rise to a new channel of communication with functionality far superior to that of the telephone—and making internet technology and know-how an integral part of contact center services. For example, the use of the internet and digital data processing is transforming telemarketing from conventional telephone-based operations to a highly cost effective, more-interactive and content-rich environment. Contact center infrastructure is also built on internet technology: Customers can contact an agent directly through a live Web page, have an online conversation, get support for products and services, request product information, and even make purchases. Environments like this are already becoming a common reality.
At transcosmos, we have continually adopted the latest internet technology while developing new services for handling and processing information. For instance, J-Stream provides support for live video communication, DoubleClick Japan delivers advertising and content to finely segmented targets, and NetRatings Japan analyzes Web usage with Japan’s largest internet audience ratings panel. Armed with technologies and expertise like these, transcosmos’s Marketing Chain Management Services integrate these technologies with clients’ existing Web sites, organically linking customer relationship management and promotions, and optimizing and streamlining marketing work to help clients acquire new customers, expand sales, and enhance their customers’ experience and satisfaction.
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