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transcosmos Adds Yahoo! Japan Display Ad Network (YDN) to its Chat-Ads Service Menu, “DECAds”

Boosts broad-user engagement, inviting the users from YDN to chat

April 11, 2017

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) announced that it has added “Yahoo! Japan Display Ad Network (hereafter, YDN)”, an ads distribution service by Yahoo Japan Corporation (Headquarters: Tokyo, Japan; President and Representative Director: Manabu Miyasaka), to its chat-ads service menu, “DECAds”. The company will use YDN as a new channel to inviting users to the chat service.

The ads distribution service YDN posts ads on various partners’ web content pages, including Yahoo! JAPAN homepage. With YDN, transcosmos can now reach broader audiences via “DECAds”.
transcosmos continues to expand “DECAds” network, collaborating with prominent media and platformers.

“DECAds” is an original ads service menu, developed by transcosmos. Inviting users from ads to chat and providing more valuable information and communication than ever before, DECAds helps solve users’ challenges and heightens their interests and attention, ultimately boosting user engagement with brands. Clients can select bot or human operators for their chat communication services.

transcosmos aims to enable more in-depth, interactive communication with the users, building on its proven record and insights into ads and contact center operations in addition to the data accumulated via chat.

DECAds

transcosmos’s Initiatives on Chat Services

transcosmos launched “Social media operations services” in May, 2011. Now, the company introduces over 100 cases, leveraging Shibuya Social Media Center and its call centers located across Japan. Many businesses demand robust monitoring structure for their social media operations to oversee operational framework, secure governance, manage risk as well as to have coherent marketing activities. At the same time, businesses demand the service providers to actively come up with proposals to keep up with the digitalized consumers. By connecting consumer communication with ads, transcosmos delivers the right message about the clients’ services to broader audiences.
In 2016, transcosmos integrated its three divisions, namely, Digital Marketing, E-Commerce and Contact Center divisions and established “DEC” headquarters, taking the initial letter of each division, in order to accommodate the changes in consumer behaviors in this digital world. transcosmos continues to drive its initiative to make leading-edge proposals and develop new services to deliver one-stop operations ranging from sales to customer support.

Related Services

* transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
* transcosmos is currently filing a trademark registration application for “DECAds”.
* Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost reduction through our 171 locations across 31 countries with a focus in Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 49 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever changing business environment.

Contact for Media Inquiries

transcosmos inc. Public Relations & Advertising Department
Email: pressroom@trans-cosmos.co.jp

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