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transcosmos And transcosmos analytics Join In A Business Partnership With Direct Marketing Zero In Operations For Mail Order, E-Commerce And Member Services

transcosmos And transcosmos analytics Provide New offering Of Customer Conversion Program To Transform Prospective Customers Into Repeat Customers

January 17, 2014

transcosmos inc.
transcosmos analytics Inc.
Direct Marketing Zero Co. ltd.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) and its specialized research and analysis subsidiary transcosmos analytics Inc. (Head Office: Tokyo, Japan; President & CEO: Yoichi Kawano; hereafter, transcosmos analytics) has started offering a program of customer conversion to transform prospective customers into repeat customers in a business partnership with Direct Marketing Zero Co. ltd. (Headquarters: Tokyo, Japan, President and CEO: Masaki Tamura, hereafter DM0.) 10 actual implementations are planned in 2014, aimed at mail order, E-Commerce and member services operations.

The customer conversion program is a single communication process for efficiently transforming prospective customers into repeat customers.

The customer conversion program

The key to increased revenue from direct marketing is the “F2 conversion rate”

Improvement of “F2 conversion rates (product increase rate)” holds the key to increased revenue in mail order, E-Commerce and member services operations. “F2 conversion rate” is the percentage by which trial users become repeat customers, after their second purchase. In terms of member services, this applies to the rate at which temporary registrations proceed to actual registrations. In order to effectively transform potential customers into repeat customers, it is necessary to clarify the message and timing optimized to customer needs and then, create a total architecture for communication scenarios effectively combining customer contact points such as paper media like Direct Mail, online ads, websites, call centers and emails based on research and analysis.

The unique “customer conversion program” in the world

By combining transcosmos analytics’ big data analyses by 60+ data scientists and know-how in using the Voice of the Customer (VOC) and “Principles for Success in Winning at Mail Order Business,” developed by DM0, the winner of the 2013 DMA International ECHO Awards and 27th all Japan DM award’s five crowning achievements, transcosmos can create the “world’s unique F2 conversion program” tailored to client organizations’ customer structure and operational realities. transcosmos will support the development of PDCA cycle and plan and create a follow-up program consisting of paper media, websites, call centers etc. based on surveys and analytics of repeat customers that combines the planning of a communication scenario including the establishment of approach timing and targets for various indicators.
Furthermore, through a combination of the solutions, call center operations and improvement services that transcosmos has in the field of digital marketing, it can bring about a direct marketing process with a unified feel that will contribute to client organizations’ increased revenue.

Initiating the “RFM Satto Miru campaign”

A trial campaign called the “RFM Satto Miru campaign” will be initiated as actual implementation of customer conversion program progresses. In this campaign transcosmos will collect data from client organizations regarding (Recency, Frequency, Monetary) in order to grasp the actual “F2 conversion rate” and reasons for conversion, and will engage in RFM analytics using a BI (Business Intelligence) tool developed by their proprietary program. This will be offered at the special price of 330,000 Japanese yen to the first 10 companies.

Related Services

* transcosmos analytics is a registered trade name or trademark of transcosmos analytics inc. in Japan and other countries.
* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About Direct Marketing Zero Co. ltd.

Direct Merketing Zero Co. ltd. (DM0) was founded in 2009 as a consulting and planning production company for mail order business. Making full use of their proprietary KPI method 7 indicators for “Success strategies” and the “AMIDAS” creative method, they have provided a wide variety of gauranteed performance services from the launching of new ventures, strategic proposals, new customer acquisition, retention, and to creative production. Those strategies and creative abilities have been highly acclaimed, and in the 27th all Japan DM prize, they won 5 prizes including Gold, Silver, Bronze and Cross Media prizes. Furthermore, in the world class Direct Marketing Awards hosted by the United States Direct Marketing Assocition (DMA), they received the Leadership Prize in the “2013 DMA International ECHO Awards” and are garnering attention from the Direct Marketin industry worldwide.

About transcosmos analytics Inc.

transcosmos analytics was established as a 100% subsidiary of transcosmos in May 2012. It is a KPO (Knowledge Process Outsourcing) corporation capable of accommodating the rapidly-changing market environment flexibly and speedily to realize client corporations’ sales increase and to maximize customer satisfaction. Knowledge Process Outsourcing (KPO) is a business model for acceleration and efficiency of client corporations’ intellectual productivity and for creation of new values, bringing together expertise and technology such as marketing research, data analysis, operational knowledge, and data base technology. With “Aiming at an ever higher level - Analysis for the Knowledge + Synthesis for the Action -” as a slogan, we will strive to expand our business operations in Japan and Asia as a KPO expert.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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