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transcosmos Launches Landing Page Creation And Verification Service “t-eams for LP”

transcosmos Partners KAIZEN platform Inc. And Realizes Fast-Turnaround From Web Page Creation To Improve Conversion To A/B Test

February 27, 2014

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) launches “t-eams for LP,” a Landing Page (LP) creation and verification service utilizing “planBCD,” a website User Interface (UI) improvement platform developed and offered by KAIZEN platform Inc. (Headquarters: California, US; CEO: Kenji Sudo; hereafter, KAIZEN platform).

“t-eams for LP” is a service to create LP with the highest Conversion Ratio (CVR) and to verify the effects by combining transcosmos’ LP production capabilities from its abundant creative experience and “planBCD”’s UI improvement function, easily and in a timely manner.

With “planBCD,” switching multiple designs and automatic adjustment of distribution ratio can be done by simply adding a line of JavaScript code, making it possible to reduce time and man-hours to achieve LP improvement. In addition, by conducting the A/B test, the UI with high CVR is automatically displayed, naturally leaving the UI with the highest CVR, easily enabling reduction in the cumbersome and time-consuming nature of LP optimization, which are a big burden for the website managers.

This service is available in the following three plans, depending on the creatives’ production style.

“t-eams for LP”’s three plans:

  Service Offered Applicable Corporate Clients
New LP
Power-Up Plan
transcosmos creates multiple new LP with multiple catch phrases/visuals, conduct A/B test, and delivers the newly-created LP with the highest CVR Corporate clients without in-house creative departments and wish to go through the entire process from LP creation to A/B test
LP Battle Plan transcosmos creates new LP with multiple catch phrases /visuals, conduct A/B test, and delivers the newly-created LP with the higher CVR than that of the existing LP. Corporate clients with existing LP but is considering creation of a new LP with high CVR
Rental Plan Corporate client prepares the LP creatives, and transcosmos provides only “planBCD” (a tool to administer A/B test). Corporate clients with in-house creative departments and are able to design test plans and create materials

Regarding this business partnership, Mr. Kenji Sudo, Co-founder & CEO of KAIZEN platform has made the following comments: “Our company is based in the States and has developed business to offer Growth tool for web services. We look forward to contributing to web business growth of many corporate clients as possible by partnering with transcosmos, who have abundant experience in the area of digital marketing. In the future, “planBCD” will partner with professionals called “growth hackers,” who possess excellent skills for UI optimization, such as design copy, to offer UI improvement via cloud-sourcing network. We also plan to tie up with other tools including Google Analytics, Adobe Analytics, and DMP to strengthen our functions to allocate creatives per data based A/B test and segments.”

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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