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transcosmos And transcosmos analytics Offer A Service For Improvement Of Landing Page And FAQ

transcosmos And transcosmos analytics Provide Services Combining 60+ Data Scientists With User-Experience Parsing Tool “USERDIVE”

March 3, 2014

transcosmos inc.
transcosmos analytics Inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) and its specialized research and analysis subsidiary transcosmos analytics Inc. (Head Office: Tokyo, Japan; President & CEO: Yoichi Kawano; hereafter, transcosmos analytics) offer a service for the improvement of landing pages and FAQ that utilizes User-Experience (UX) parsing tool “USERDIVE” supplied by UNCOVER TRUTH, Co. Ltd.

A new service that solves the problem of parsing access logs

transcosmos analytics has offered services that locate internal website issues and bottlenecks by combining multiple research and analytical methods such as heuristic research, usability research (questionnaires and interviews) and VOC analysis, aside from simple parsing of access logs. It has now become possible by incorporating “USERDIVE”, which excels in video reproduction and visualization, to grasp visually and intuitively the problematic points that arise from an analysis of the user’s psychology and actions on a website, and to propose measures for improvement that possess greater specificity and applicability than the usual access log parsing.

“USERDIVE” is an internal website analytical tool that completely recreates the user’s movements

“USERDIVE” is a UX parsing tool offered by UNCOVER TRUTH, Co. Ltd. which recreates the minute movements of the user’s mouse and scrolling action as well as the amount of time spent and page movements within the actual browser size as a video, enabling the possibility to discover the issues that exist with regard to site transitions and their practical remedies. By calculating this output and restricting it to core customers as well as comparing it by periods, it is possible to verify outcomes during page renewal as well as analyzing by segments.
Furthermore, “USERDIVE” uses specialized JavaScript tags which can be placed on one’s own company website, where four heat maps are displayed to show the movements of the mouse, scrolls, clicks and time on a given page, to visually grasp the focal points and content sparking interest, as well as contents which are not attracting attention.

<User Video>
Viewing conditions can be studied by recreating the user’s movements, such as screen scrolling and mouse movements.

<Improvement Plan>
Move the “Answer the Quiz” button to the product description section, and renew the page so that it is more conducive to action.


Comments from Keizo Ishikawa , UNCOVER TRUTH, Co. Ltd. CEO.
“On June 25th, 2013, we began offering “USERDIVE”, a brand new service that monitors the movements of users visiting Web or Smartphone websites by video. I see the beginnings of a relationship with transcosmos, which has a rich record in call center and digital marketing, as a big chance to further expand on the number of companies utilizing USERDIVE.”

Developing cooperation in digital marketing and call center services

transcosmos will offer total support, from identifying website issues to implementing improvements and analytics, by combining the big data analyses of 60+ data scientists and VOC analysis use cases and knowhow with the UX parsing tool “USERDIVE”. Furthermore, total support combining Web and Call Center is possible through the research and analysis of data garnered from many customer contact points and the implementation of improvement measures and analytics that can be performed based on this research and analysis, obtained in cooperation with transcosmos website and call center development and operation services.
transcosmos and transcosmos analytics recommend the utilization of “USERDIVE” to its clients who operate websites and call centers and are hoping to achieve 20 implementations in 2014.

Related Services

* transcosmos analytics is a registered trade name or trademark of transcosmos analytics inc. in Japan and other countries.
* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos analytics Inc.

transcosmos analytics was established as a 100% subsidiary of transcosmos in May 2012. It is a KPO (Knowledge Process Outsourcing) corporation capable of accommodating the rapidly-changing market environment flexibly and speedily to realize client corporations’ sales increase and to maximize customer satisfaction. Knowledge Process Outsourcing (KPO) is a business model for acceleration and efficiency of client corporations’ intellectual productivity and for creation of new values, bringing together expertise and technology such as marketing research, data analysis, operational knowledge, and data base technology. With “Aiming at an ever higher level - Analysis for the Knowledge + Synthesis for the Action -” as a slogan, we will strive to expand our business operations in Japan and Asia as a KPO expert.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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