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KYOCERA Communication Systems’ “deqwas.DSP” and adingo’s “cosmi Relationship Suite” Start a Business Partnership

Making Recommendations Based on Members & Purchase History Data and Targeting toward Potential Customers Possible

March 19 2014

transcosmos inc.

Kyocera Communication Systems Co., Ltd. (Headquarters: Fushimi-ku, Kyoto; President: Setsuo Sasaki; hereinafter, KCCS) and DSP developer, adingo (Headquarters: Shibuya-ku, Tokyo; President: Kazuyuki Furuya; hereinafter, adingo), a subsidiary wholly-owned by VOYAGE GROUP, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Shinsuke Usami) have announced a system partnership of “deqwas.DSP,” an advertising Demand-Side Platform offered by KCCS, and “cosmi Relationship Suite”, a private DMP (Data Management Platform) offered by adingo, starting March 19, 2014.

This linked service is on pre-sale as of today from transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereinafter, transcosmos) and is especially focused for those corporate clients in needs of improving their retargeting accuracy and exploring potential new customers.

“deqwas.DSP” is an advertising delivery platform (DSP=Demand-Side Platform) which enables advertising delivery according to the advertiser’s campaign strategy, with “recommended banner ad”, which personalizes ads to match each user’s interests/tastes, and “audience expansion” which extracts potential customers and lead them to the company websites.

“cosmi Relationship Suite” is a private data management platform (DMP) which uniformly manages various data such as members and purchase history owned by advertisers and Internet media to support marketing activities such as advertisement delivery, condition selection, and creating a unique data base, in objectives of stimulating and improving corporate clients’ clientage.

Through this partnership, corporations who possess various data such as members and purchase history data will be able to utilize “deqwas.DSP” more effectively by approaching customers that have been preselected based on “cosmi Relationship Suite” specifications. In addition, by using this service, users are successfully led to those corporations’ website efficiently, and by continuously communicating with the users who become members, LTV (Lifetime Value) is improved as a result.

Advantages and sample results of this linked service

  • Improvement of targeting accuracy due to enhanced detailed segment settings.
    An example of employing this service for online cosmetics sales:
    • A female customer in their twenties who only purchased make-up foundation more than 5 times a year
    • A female customer in their thirties who purchased skin care products more than 10 times a year
    • A loyal user who purchased over 100,000 Japanese Yen worth of products
  • Improvement of recommendation accuracy based on the past purchase history.
  • Potential customers with higher chances of purchase are extracted based on the members’ data, increasing the targeting accuracy.
  • Targeting across the devices.

Flow chart of the linked service

Contribute to maximizing “Brand Equity” and “ROI” by delivering precise advertising that abides to the  advertisers’ needs

Related Services

* The contents of this service are subject to change without notice.
* The product names and company names are registered trademarks.

Contact Information:
For customer inquiries:

KYOCERA Communication Systems Co., Ltd.
KCCS Customer Support Center
Mail: kccs-support@kccs.co.jp
URL: https://www.kccs.co.jp/contact/en/english_contact/index.html

adingo inc.
Representative: Eto
Mail: group_pr@adingo.jp
URL: http://adingo.jp/en/contact.php

transcosmos inc.
Mail: g_sales@trans-cosmos.co.jp

For media inquiries:

KYOCERA Communication Systems Co., Ltd.
PR & Advertising Division Representative: Ogawa & Hayakawa
Mail: webmaster@kccs.co.jp
URL: http://www.kccs.co.jp/english/index.html

PR Office. Representative: Eto
Mail: pr-info@voyagegroup.com
URL: http://voyagegroup.com/en/company/profile/

transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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