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Announcing Publication of New Book “Google Analytics Perfect Guide Supplemental and Revised Edition, Version 5/Universal Analytics Adaptation”

A Hands-on, Practical Guide to Utilize Google Analytics and Universal Analytics Thoroughly

April 14, 2014

transcosmos inc.

Naohiro Yamaura, a chief consultant for transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos), has published a book “Google Analytics Perfect Guide Supplemental and Revised Edition, Version 5/Universal Analytics Adaptation.” This book is a supplement and revision to “Google Analytics Perfect Guide, Version 5 Adaptation” which was published in November 2013. The previous edition ranked 6th in the computer and IT category of amazon 2013 Books during the first half of the year and received positive reviews such as “totally covers everything” and “can be used permanently as a dictionary/reference.”

Major attributes

  • A “perfect guide” that covers wide arrays of subjects, including Google Analytics’ abundant functions, setting, and management
  • The first update in a year, with Google Analytics’ latest functions and information
  • Can adapt to Universal Analytics, with transition underway within 2014

Google Analytics Perfect Guide Supplemental and Revised Edition, Version 5/Universal Analytics Adaptation

Publishing Date:
April 1, 2014
Naohiro Yamaura
¥2,800 plus tax
SB Creative, Co., Ltd.
For details and how to order (Japanese):
Available at bookstores all over Japan
Google Analytics Perfect Guide

transcosmos, as a “Google Analytics premium reseller” and “Google Analytics Certified Partner,” offers various services to provide support after implementing marketing tools, from support for Google Analytics installation and initial settings to support training after its implementation. In addition, transcosmos houses over 80 employees with GAIQ (Google Analytics Individual Qualification), a certification for Google Analytics, which is the largest number in Japan (based on research by transcosmos). transcosmos will continue to strengthen growth and training of human resources with expertise in Google Analytics and expand support services for Google Analytics, to contribute to the corporate clients’ digital marketing efforts.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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