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transcosmos Begins Offering “t-eams for VideoAnalytics”, a Video Advertisement Effectiveness Analysis Service

transcosmos Provides Support in Maximizing Online Marketing Effectiveness by Performing Attribution Analysis of Video Advertisement

April 15, 2014

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) begins to offer “t-eams for VideoAnalytics”, a service that analyzes the effectiveness of video advertisement.

“t-eams for VideoAnalytics” is an attribution analysis service that utilizes a high speed analysis platform independently developed by transcosmos that measures the effectiveness of the advertisement by evaluating activity history of users that have come in contact with video advertising, direct conversions, and even indirect conversions in a short span. By analyzing the indirect effectiveness of the video advertisement, not only can it realize operational improvement of the video advertisement, but it can support overall optimization of multiple online campaigns. Further, TrueView in-stream ads that are displayed when viewing videos on YouTube and Google Display Network are subject to “t-eams for VideoAnalytics” service.

t-eams for VideoAnalytics

Main analysis items and improvement & optimization points for “t-eams for VideoAnalytics”

Analysis Items Improvement & Optimization items
Viewing time/withdrawal point Improvement of creatives
Lead time to conversion/
contact frequency
Optimization of video advertisement delivery frequency and delivery volume
Route to conversion/
Optimization of promotion planning by visualization of users’ activity
Optimization of new keyword creation and placement of contents for conversion

transcosmos supports the application of video advertisement for clients by providing various services from creative production, delivery, effectiveness measurement to consulting, along with securing professionals from each field. transcosmos will vigorously continue to support its corporate clients’ digital marketing by utilizing its know-how and accomplishments in internet promotion.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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