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transcosmos Begins Offering a Creative Validation Service for Internet Advertising Called “t-eams for Creative Performance”

transcosmos Realizes Creative Validation for Winning Ads with a Low Cost and a Short Period of Time by Utilizing Experimental Design

June 17, 2014

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) will begin offering the “t-eams for Creative Performance” creative validation service for Internet advertising.

In today’s internet advertising market, the target fit of creative work has become a new challenge with rapid growth of operation-type ads that are bought and sold through real-time bidding, and also with their improved targeting accuracy.

The “t-eams for Creative Performance” service which is being released at this time performs creative validation for advertising such as listing ads and banner ads using the experimental design method, which is one of the statistical procedures for efficiently performing experiments. The use of the experimental design method limits the number of creative elements for validation, which usually require a huge combination test, and it is also possible to predict the effectiveness of creative work that has not actually been delivered. This makes it possible to quickly run through a PDCA cycle for the improvement of advertising effectiveness.
transcosmos offers use of the “t-eams for Creative Performance” service and the creation of simple reports for client companies that have requested the production and distribution of Internet advertising.

t-eams for Creative Performance

Features of t-eams for Creative Performance

Streamlining Validation
Using a combination table which is computed on the basis of statistical calculations, creative validation of all Internet advertising is possible based on a portion of the creative production and distribution. A result, the number of creative productions can be reduced as much as 95 percent, and in addition, it is also possible to reduce delivery costs and the validation period.

Table of combination that have been calculated based on the statistical calculation

Quantifying the influence rate and effect of each creative element
In addition to the influence rate of elements that make up banner ads, listing ads, and anything related (copy image, background colors and fonts, etc.), it is possible to grasp the elements to be focused on and can apply them to the creative production since the effect of each pattern are quantified.

transcosmos supports the use of Internet advertising for client companies with numerous services ranging from creative production, delivery and effectiveness measurement to consulting for Internet advertising, along with the arrangement of professional human resources in each of these areas. transcosmos will continue to provide strong support for the digital marketing of its client companies by exploiting its track record and know-how in Internet promotion.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in E-Commerce business, and to improve operational efficiency and reduce clients operational cost for back office and information system operations. Further, these services have been expanded beyond Japan, globally, centered in Asia.
transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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