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transcosmos Agrees to a Strategic Business Alliance with Metaps in the Area of App Effects Measurement and Data Management Analysis

“Metaps Analytics” Handles Marketing Research, Audience Data Management and Analysis for Application Marketing

February 23, 2015

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has signed a business agreement with Metaps Inc. (Headquarters: Shinjuku-ku, Tokyo; Founder/CEO: Katsuaki Sato; hereafter, Metaps) in the area of effect measurement of apps advertising and data management/analysis.

Metaps develops and provides “Metaps Analytics,” a platform for developers that provides one-stop support for attracting users, analyzing, and producing profits for apps. Utilizing data analysis and artificial intelligence, “Metaps Analytics” delivers the most appropriate advertisement to the most appropriate users and maximizes the apps’ profits. Currently, the apps with this service installed exceeds 1200 million downloads all over the world, creating an advertising network of approximately 100 million people.

With this business alliance, transcosmos will start sales of “Metaps Analytics.” This addition will allow transcosmos to propose and offer more advanced, comprehensive apps promotion, including Facebook and Metaps offer advertisement. transcosmos will be offering support to its corporate clients with their apps promotion challenges.

Mr. Katsuaki Sato, Founder/CEO of Metaps, has commented the following:
“We are very excited to be able to welcome transcosmos who has extensive experience in digital marketing as a partner. Our service will enable advertisers and agencies to be able to comprehensively manage and analyze all the necessary data for app marketing. With transcosmos Metaps will strive to continue to offer advertisers valuable service and also contribute to app marketing’s development.”

Japan’s top-notch Internet advertising agency in Japan, transcosmos, and Metaps, an expertise in smart device apps marketing category, will utilize their services, know-how, and sales network to determine the demands for corporate apps which continue to become prevalent and to develop and offer the most advanced services.

Metaps Logo

About “Metaps Analytics,” a platform which manages apps data comprehensively

Metaps Analytics is a private DMP which enables apps developers to manage and analyze their own apps data comprehensively

1. Comprehensive management and analysis of the apps data
It prepares segments such as added money, the number of times the money is added, and frequency of use, based on the users’ behavior history. It makes it possible to analyze users’ behaviors per each segment, by managing the data comprehensively across the apps.

2. Optimization of operations and marketing
It realizes detailed operation measures and promotion designed for each segment. It is possible to verify the return on investment (ROI) effects based on the multiple analytical tools, which are a combination of the segments and the incoming routes.

3. Structure of the platform
By managing data from across multiple apps, a flexible platform can be created. Such capabilities include mutual traffic of users between apps, bringing back lost users, announcement of new titles to dormant users, etc.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 130 locations in 18 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 39 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

Inquiries from the media should be forwarded to:

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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