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transcosmos Begins Offering “LogicArt” Creative Optimization Service

“LogicArt” Reduces Production and Distribution Costs of Display Advertising by Approximately 30% Using Monitoring Surveys and Statistics

March 11, 2015

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) will begin to offer “LogicArt” creative optimization service for display advertising.

Advertising transactions with RTB that utilize audience data have become widespread, while devices and ad formats have diversified with changes in user behavior. Furthermore, display advertising covers a wide range, including the private market place (PMP) where purchases for the high added-value ad spots held by media companies are made in advance.

With the aim of responding to business needs in the changing display advertising market, LogicArt is a creative optimization service offered in a single package. In addition to a variety of creative productions, it improves the efficiency of verification and delivery by employing creative selection and improvement with monitoring surveys prior to delivery, as well as the statistical techniques of the experimental design method and significant difference testing. By carrying out everything from banner production to post-delivery analysis as a package, reducing both cost and time becomes possible.

In addition to selection with the ranking of creative evaluations, the monitoring survey conducted prior to ad delivery acquires and analyzes free answers for the questions of “what do you feel” and “how did you react” in order to extract creative improvements and verification elements. In addition, with the use of the experimental design method, the combination test for elements that make up the ad (such as copy, images, background colors and fonts) is streamlined in order to perform a creative brush-up. Finally, it is possible to reduce wasted delivery costs and verification time by determining whether or not there is also a statistically significant difference in the delivery results (CTR) of multiple banners.

This time, cooperation was obtained from Air Link Co., Ltd., which operates DeNA Travel, and as a result of conducting display advertising operations with “LogicArt,” it was possible to reduce production and delivery costs by approximately 30% and to also reduce verification time to 1/3, as compared with conventional display advertising operations.

Based on this result, transcosmos will continue to promote proposals from “LogicArt” to strengthen the support of optimal Internet advertising for its client companies.


Mass banner production Large volume production of high quality banners in a short period of time with crowdsourcing
Questionnaire survey Conduct monitoring surveys prior to ad delivery to extract refinements, improvements and verification elements of the banners
  • Select a banner for delivery by evaluation ranking
  • Acquire and analyze free answers to questions of “what do you feel” and “how did you react” to extract creative improvements and verification elements
Experimental design method Streamline combination test for components (such as copy, images, background colors and fonts) for the selected banner to further brush-up the creative
Significant difference test Verify errors or significant differences in the delivery results (CTR) of multiple banners to reduce wasteful ad delivery of ineffective banners

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 131 locations in 18 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 39 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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