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transcosmos Announces Strategic Capital and Business Alliance with social gear

Exclusive Distribution of Facebook’s Advertisement Operation System “social gear Ads+” Centered in Japan, US, and APAC

June 9, 2015

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 8715; hereafter, transcosmos) has made a capital and business tie-up today with SOCIAL GEAR PTE LTD (Headquarters: Singapore, CEO and Founder: Shunsuke Sato; hearafter social gear), a social media operation supporter.

In accordance with this tie-up, transcosmos will become the general agent of Facebook® advertising operation system that utilizes the Facebook operation and management system “social gear” and advertising in site data in real-time “social gear Ads+”. transcosmos will provide a service that allows unifying control over operation of Facebook’s advertisement in regions centered in Japan, US, and APAC (Asia-Pacific).

transcosmos began providing social media operating services in May 2011, and have provided services over 100 customer accounts up to this day, with the coordination of Shibuya Social Media Center and call center bases throughout Japan. By applying social media, it is often heard that companies are demanding to expand the reach of their users and maximize effects on the application of social media. In contrast to such demands, it becomes possible to improve promptly on the effects of social accounts of their companies, by applying social gear’s unique operating service.

social gear, founded in Singapore in June 2013, is a developing and marketing firm of Facebook’s operating and managing system “social gear”. In 2014, it was officially acknowledged as one of the few partner companies within “Preferred Marketing Developer (Currently: Facebook Marketing Partners)”, a marketing partner program started by Facebook. Currently, “social gear” has introduction results in total over 400 brands such as airline industries, financial industries, automotive industries, etc., providing services in Japanese, English, and Chinese (Taiwan). Beginning in June 2015, it will truly release “social gear Ads+”, the Facebook’s advertisement operation system, which applies advertisement insight data in real-time. The details of its functions are as follows.

social gear

Strengths of “social gear”

1. Uniquely developed analysis graph
It makes a versatile data, analyzing on-hand possible by visualizing massive advertisement insight data of over 150 items, in real-time.

2. Optimizing and expanding actions in 10 varieties
It lets you take action as is in real-time in contrast to a set of analyzed and chosen advertisements. By adjusting the collective optimization of bidding unit price and budget of versatile set of chosen advertisements, adding monitoring items, etc., it can actualize suggestions based on accurate analysis.

3. Integrated UX which concludes all works in a single page
It can unify the control of data collection, selection and analyzing, and planning measures and taking action, in real-time.

The following are the comments by Shunsuke Sato, the CEO and Founder of social gear.
“During the past 4 years, I have been witnessing the APAC market growing day by day, and marketing of Facebook is a must solution. As social gear is based in Singapore, I have been developing business centered in APAC, by applying Facebook since 2010. I strongly believe that the service provided by social gear is very innovative and unique, and that it will be generally accepted by marketers worldwide. I am looking forward to the global development in US and APAC, in accordance to this strategic capital tie-up, with transcosmos’ large number of international bases serving as axes.”

In the future, transcosmos will have social gear specialties stationed permanently, and deal with suggesting advanced advertisement operation systems and developing new services by applying “social gear” and “social gear Ads+”. In addition, Facebook Advertisement Applying Seminar, along with specific operation procedures, will be held. Its details are coming soon.

(Reference) social gear URL:

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 134 locations in 18 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 39 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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