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transcosmos Supports Implementation and Operation of Adobe Marketing Cloud Services to ANA

transcosmos Supports ANA To Provide Digital Marketing Service by Web and Smartphone

July 23, 2015

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) supports All Nippon Airways (Headquarters: Minato-ku, Tokyo; CEO and President: Osamu Shinobe; hereafter, ANA) for implementation and operation services of the digital marketing solution “Adobe Marketing Cloud” by Adobe Systems Co., Ltd. (Headquarters: Shinawaga-ku, Tokyo; President and CEO: Eugenie Saburi; hereafter, Adobe). transcosmos supports ANA’s digital marketing demands while ANA strives to offer a high-level customer experience through digital channels such as websites and smartphones.

ANA has introduced services for capitalizing customer data from various channels and constructing a digital marketing platform. In addition to an analysis solution, “Adobe Analytics,” ANA will provide a test and targeting solution, “Adobe Target”; an audience management solution, “Adobe Audience Manager”; and a social media management solution, “Adobe Social.”

According to transcosmos’s operation capability, ANA highly evaluates in 5 areas: proposals, analysis, execution, responsiveness on a global basis, and human resources. transcosmos took on the responsibility of implementation support and operations. As Adobe‚Äôs premium partner, transcosmos has organized a specialist team for “Adobe Marketing Cloud.” In cooperation with Adobe’s consulting division, transcosmos supports ANA by carrying out such duties as settings at the time of implementation, preparing various contents, and delivery management.

Mr. Yasuyuki Tomimitsu, Leader of Market Communication Dept., Market Division of ANA says, “We would like to pursue digital technology actively in order to carry out marketing based on PDCA cycle on a full scale, and with support from business partner such as transcomos and adobe, we would like to realize firmly the renovation of the business process.”

transcosmos will continue providing strong support for ANA’s digital marketing strategy from the management aspect.

About Adobe Marketing Cloud

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated solutions offer marketers a complete set of marketing technologies that focus on analytics, Web and app experience management, testing and targeting, advertising, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to instantly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.5 trillion transactions a year.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 147 locations in 25 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 34 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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