Home > Corporate > News Release > News Release Detail


NewsGlobalCall Center ServiceDigital Marketing ServiceE-Commerce One-Stop

transcosmos and social gear Will Begin Offering Advertising Services Utilizing Instagram Ads API in Eight Countries, including Japan

September 9, 2015

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos), in collaboration with social media operations support provider SOCIAL GEAR PTE LTD (Headquarters: Singapore; CEO: Shunsuke Sato; hereafter, social gear), will start providing ad delivery services that enable link induction on Instagram in response to the provision of Instagram Ads API. Services will begin on September 9 targeting seven countries (*1) overseas, and will begin in Japan on October 1.

Instagram is a social network service that retains more than 300 million active users per month throughout the world, and it has succeeded in gaining even more users since being acquired by Facebook® in 2012. In addition, more than 70% of Instagram users are in their late teens to mid-30s, a group which plays a central role in future purchasing and who desired ad delivery to Instagram from advertisers. Now, delivery of ads utilizing Instagram Ads API will be possible within the “social gear Ads+ (patent pending)” advertising management services of social gear. This allows advertisers to not only use images on Instagram, but also to create links (installation of call-to-action buttons), and it is also possible to utilize targeting functions such as custom audiences or similar audiences in the same way as Facebook.

As of last year, social gear was selected as an authorized partner in the “Community Management” category of Facebook Marketing Partners (formerly, Preferred Marketing Developers), and it has until now been offering advanced marketing services through insight analysis for more than 2,000 corporate Facebook pages. “social gear Ads+” is an advertising management service that fully exploits their know-how to support digital marketing which properly utilizes insight data. Operations similar to Facebook have also become possible in Instagram, and services will be provided which utilize the knowledge acquired up until now. In addition, support in Japanese, English and Chinese is also available for overseas customers.

Through a strategic capital and business alliance with social gear, transcosmos as an exclusive agent sells the various advertising services provided by social gear.

*1: Korea, Taiwan, Hong Kong, New Zealand, Indonesia, Thailand, India

What is “social gear Ads+”?

social gear Ads+ is a Facebook advertising operation system that utilizes advertising insight data in real time. Its features are as follows.

1. Proprietary analytics chart
More than 150 pieces of the vast advertising insight data are visualized in real time to enable on hand multi-faceted data analysis.

2. 10 kinds of optimization and expansion actions
Actions can be performed directly in real time with respect to the analysis and selected advertising set. Proposals based on correct analysis are achieved through steps including batch optimization adjustment of bids and budgets for multilaterally selected advertising sets, and the addition of monitoring items, etc.

3. Integrated UX for completion of all work on a single page
Data collection, selection and analysis, planning of measures and execution can be centrally managed in real-time.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Facebook® is a registered trade name of Facebook, Inc.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

Inquiries from the media should be forwarded to


Point of contact:
+65- 6420-6812

transcosmos inc. Public Relations & Advertising Department


social gear’s Facebook Marketing Partners Profile


Main business:
Development and sales of "social gear" insight analysis tools
Head office location:
10 Anson Road #18-17 International Plaza Singapore 079903
Chief executive officer:
Shunsuke Sato

transcosmos inc. Company Profile

Main business:
Providing of BPO (Business Process Outsourcing) services
Headquarters location:
3-25-18, Shibuya, Shibuya-ku, Tokyo, Japan
President and COO:
Masataka Okuda

Return to top