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transcosmos Starts Catalog Order Media Service “Nihon Chokuhan Media Plan” to Provide Promotion Geared toward Senior Citizens

transcosmos’s Service to Delivery Corporate Clients’ Product and Service Information to Targeted Customers in the “Senior Citizen Category”

January 29, 2016

transcosmos inc. (Nihon Chokuhan Business)

A catalog shopping brand operated and managed by transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos), “Nihon Chokuhan, ” started “Nihon Chokuhan Media Plan, ” a catalog-shopping media service.

Nihon Chokuhan Media Planhana catalog-shopping media service.service.ing media service. Section: 9715; hereafter, t Out of a variety of service menu utilizing television, radio, newspaper, catalogs, postcards, online, flyer enclosed in the product packaging, and tele-sales, the most appropriate media and plan are selected in order to offer promotion to the targeted customer base.

Nihon Chokuhan Media Plan Service Menu (Example)

Nihon Chokuhan Media Plan Service Menu (Example)

* Subject to restrictions. For other plans and options, please make separate inquiries.

As the first batch of “Catalog Enclosure Plan,” we started selling a paperback-size electronic book device “Senior Citizens’ Bookshelf” with over 1,000 books by Japanese novelists which are must-reads. Over100 sets are scheduled to be sold.

Nihon Chokuhan is a veteran total catalog shopping brand with over 38 years of history. It has 8.5 million members which mainly consist of senior citizens, and it is equipped by all media. “Nihon Chokuhan Media Plan” is targeted for manufacturers, trading firms/distributors, retail stores, and various BtoC service businesses which aims at target marketing for middle-age to senior citizen consumers, wishes to pinpoint the consumer tastes and deliver information to the middle-age to senior citizen consumers, and are in search of sales routes other than their own.

Related Pages

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 156 locations in 26 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 36 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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