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transcosmos to Begin Providing Mobile Marketing Tool “Repro”

Will Support App Growth by Combining Analytics and Marketing Function

March 17, 2016

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) have partnered with Repro Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yusuke Hirata; hereafter Repro Co.), and will begin handling “Repro”, a mobile app geared marketing tool developed and provided by Repro Co.

As the shift from PC to smartphone for internet usage accelerates, it is anticipated that the smartphone advertising market will continue to grow significantly. In such market environment, transcosmos will continue expanding app marketing related services and developing a dedicated work force, and will begin providing the mobile app geared marketing tool “Repro”.
“Repro” is a growth hack tool which provides all of the functions necessary in a single SDK. In addition to the quantitative analysis function such as funnel analysis and retention analysis, it has a qualitative analysis function which can replicate the users’ in-app behaviors, and therefore can easily identify any tasks for the app. Also, the in-app marketing functions such as push notification and in-app outgoing messaging are comprehensive, and can increase app revisit and billing rates.

Mobile Marketing Tool “Repro”

The following comment was received from Repro Inc. CEO, Mr. Yusuke Hirata, regarding the partnership:

“Repro Co. supports our theme of ‘Make the right product decision every time’. And as an app growth supporting company, we are promoting the development of user-friendly tools for app operators with useful knowledge. We are pleased that this partnership is a result of transcosmos appreciating this theme. By partnering with transcosmos, who has a proven track record in the digital marketing field, we are confident that Repro Co.’s functionality can be implemented widely across the market and exceed the expectations of advertisers.”

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 159 locations in 29 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 40 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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