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transcosmos Begins Offering “Geniee DMP for App” Data Platform for Application Marketing

Enhancing Optimization of Application Ad Budgets and Support for One to One Marketing

March 28, 2016

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) has begun offering the “Geniee DMP for App” data platform for application marketing, which is developed and supported by Geniee, Inc. (Headquarters: Shinjuku-ku, Tokyo, Japan; President & CEO: Tomoaki Kudo; hereafter, Geniee).

It is expected that the smartphone ad market will continue to grow significantly. transcosmos has been promoting the expansion of application marketing related services and the development of dedicated staff members, and it will now begin providing the “Geniee DMP for App” data management platform for application marketing.

“Geniee DMP for App” is a data platform that supports the coordination of elements such as the accumulation, analysis and integration of data required for application marketing, ad platforms, and push notifications. By merely introducing an SDK into an application it is possible to visualize which ad network should be used for ads in order to maximize the advertising revenue through monetization analysis and impression revenue (estimated earnings per 1,000 ad impressions) optimization functions. This is in addition to the measurement of basic KPI such as application usage frequency, including start-up rate and retention rate, as well as in-app billing and the number of contacts for various events.

Audience data clusters

Furthermore, it is easy to segment the ad IDs (IDFA, AID) accumulated in “Geniee DMP for App” and to feed data into ad platforms and the like. For example, it is possible to segment users, such as those who have not been billed or have not been active for a week, and this supports more effective retention ad delivery by discovering dormant users, improving retention rates and promoting purchases and billings for existing users.

The following comments were received from Geniee, Inc. President & CEO Tomoaki Kudo.

“We are promoting the development of Geniee DMP for App in order to maximize the revenues of application companies. We have maintained a good partnership with transcosmos through ventures such as the establishment of Simba Digital Pte. Ltd., which provides SSP operations in the ASEAN region, and we are pleased to be able to provide this service through transcosmos.”

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “human resources” with up-to-date “technological” capabilities to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 159 locations in 29 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 40 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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