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SOCIAL GEAR selected as a member of Facebook Marketing Partner Program with “Ad Technology” Specialty as the second specialty following the one of “Community Management”

April 28, 2016

transcosmos inc.

SOCIAL GEAR PTE LTD (Headquarters: Singapore; CEO: Shunsuke Sato; hereafter, social gear), a group company of transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos), has been selected as a member of the Facebook® Marketing Partner program with “Ad Technology”. It is the second specialty for social gear following the “Community Management” Specialty. Facebook Marketing Partners are the companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency with Facebook marketing, and must demonstrate expertise and specialization.

SOCIAL GEAR is developing and providing Ads Operation Platform “Ads+”. As Ads+ stands for “Actions from the Dimensionalized Selection - Enhanced”, our advanced unique interactive UX provides ads operators with the “OODA Loop” solution (Observe of Ads Performance in each metrics, Orient Ads, Decide the next step and Act the decision in single page) in ads operation, patent pending.

Ads Operators can easily select and analyze their ads performance and instantly can move to the next actions such as bulk bid price & budget price change, break down analysis & enhancement, delivering ads to the different targets and so on... No matter how many metrics and advertisement in the campaign, Ads+ can visualize the data and handle them in a same way. “Ads+” is an operation focused and a very flexible platform supporting any Facebook Ads Objective from branding to website conversions.

Based on the business results the customers have driven leveraging its technology together with transcosmos, SOCIAL GEAR is proud to be recognized for its expertise in the E-Commerce and Technology industries. The social gear platform’s feature set was recognized for specialties in “Community Management” and “Ad Technology”.

“As we can foresee the increment of the application of the Business Messenger and E-Commerce on Facebook Page, acquiring ‘Community Management’, the specialty of Page and Conversation Management, together with ‘Ad Technology’, which is a rare case in the market, and corroborating with transcosmos, who has the strong corporate customer support business, surely becomes our strength. We will continue developing and reinforcing our service and providing an advanced marketing service based on the Social Insights Analysis.” – Shunsuke Sato, CEO of SOCIAL GEAR.

As of year 2014, social gear was selected as an authorized partner in the “Community Management” category of Facebook Marketing Partners (formerly, Preferred Marketing Developers), and it has until now been offering advanced marketing services through insight analysis for more than 2,000 corporate Facebook pages. “social gear Ads+” is an advertising management service that fully exploits their know-how to support digital marketing which properly utilizes insight data. Operations similar to Facebook have also become possible in Instagram, and services will be provided which utilize the knowledge acquired up until now. In addition, support in Japanese, English and Chinese is also available for overseas customers.

Through a strategic capital and business alliance with social gear, transcosmos as an exclusive agent sells the various advertising services provided by social gear.

*1: Korea, Taiwan, Hong Kong, New Zealand, Indonesia, Thailand, India

What is “social gear Ads+”?

social gear Ads+ is a Facebook advertising operation system that utilizes advertising insight data in real time. Its features are as follows.

1. Proprietary analytics chart
More than 150 pieces of the vast advertising insight data are visualized in real time to enable on hand multi-faceted data analysis.

2. Many kinds of optimization and expansion actions
Actions can be performed directly in real time with respect to the analysis and selected advertising set. Proposals based on correct analysis are achieved through steps including batch optimization adjustment of bids and budgets for multilaterally selected advertising sets, and the addition of monitoring items, etc.

3. Integrated UX for completion of all work on a single page
Data collection, selection and analysis, planning of measures and execution can be centrally managed in real-time.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Facebook® is a registered trade name of Facebook, Inc.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

Inquiries from the media should be forwarded to


Point of contact:
Kei Yamane

transcosmos inc. Public Relations & Advertising Department


social gear’s Facebook Marketing Partners Profile


Main business:
Development and sales of “social gear”
Head office location:
66A Tras Street, Singapore 079005
Chief executive officer:
Shunsuke Sato

transcosmos inc. Company Profile

Main business:
Providing of BPO (Business Process Outsourcing) services
Headquarters location:
3-25-18, Shibuya, Shibuya-ku, Tokyo, Japan
President and COO:
Masataka Okuda

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