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transcosmos Offers “Gotcha!mall”, Smartphone Omni-channel Platform, in Thailand

Win 1 Million Users Within 1 Year

May 23, 2016

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) provides “Gotcha!mall”, a smartphone omni-channel platform provided by Grand Design Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuya Ogawa; hereafter, Grand Design), in Thailand through its subsidiary transcosmos (Thailand) Co., Ltd. (Headquarters: Bangkok, Thailand; Managing Director: Kiyonori Takechi, hereafter, transcosmos Thailand).

transcosmos will drive “Gotcha!mall” business throughout Asia to win 1 million users in Thailand within 1 year from the service launch.

1. Business Expansion in Thailand Since its β version release in Japan in October 2014, “Gotcha!mall” has been rapidly growing as an omni-channel platform which encourages users to visit and purchase items at brick-and-mortar stores with using their smartphones. The platform has been implemented by major retailers, popular brands and others. As a platform which connects consumers throughout Asia with stores, “Gotcha!mall” has been providing its services in ASEAN countries and East Asia with a goal to win 40 million users, with a special focus on Thailand, the core market within the region. transcosmos, together with a major conglomerates SAHA GROUP (Headquarters: Bangkok, Thailand; Chairman: Boonsithi Chokwatana), a strategic partner of transcosmos Thailand, will accelerate “Gotcha!mall” business in Thailand through leveraging SAHA GROUP, the largest consumer goods retailer in Thailand owning various businesses, and its extensive business network. At the same time, transcosmos will strive for expanding the service areas and creating a framework which enables Thailand users to use “Gotcha!mall” overseas and users in other countries to use the platform in Thailand.

2. “Gotcha!mall” Overview and Future Business Expansion “Gotcha!mall” is an omni-channel platform which encourages consumers to purchase items at brick-and-mortar stores with using their smartphones. It has been growing as a coupon platform with which users can complete their shopping experience from receiving coupons to redeeming them in the stores only with their smartphones. The platform covers major retail stores and restaurants for everyday living, such as convenience stores, supermarkets, drug stores and fast food chain restaurants. Currently, most of the coupons are distributed in a blanket-base or via flyers. However, stores cannot manage data or measure the performance of the promotion with those methods. As such, although businesses are spending a huge promotional cost, most of the promotions using coupons do not match right consumers with right stores. On the other hand, “Gotcha!mall,” with its unique gamification and data management mechanism, provides the optimum coupon for both users and stores (granted a business method patent). It offers great deals for the users to enjoy shopping experience while supporting stores to increase purchase unit price and purchase frequency. The “purchase conversion” model (CPP=Cost Per Purchase) resolves the issue of performance measurement that online ads and flyers have. With this model, “Gotcha!mall” enables retailers to execute coupon promotion to increase store purchases with clear ROI through leveraging both coupon redemption logs and POS register data. “Gotcha!mall” will gradually expand its service areas and provide unified UI/UX not only in Japan but also in other Asian countries including ASEAN countries, China and Taiwan to connect shoppers across Asia. With the ultimate goal to become the largest smartphone omni-channel platform in Asia, “Gotcha!mall” aims to support retailers and others to lure customers to their stores and to increase purchases along with the ever-growing inbound tourism market.

About transcosmos Thailand

Company Name:
transcosmos (Thailand) Co., Ltd.
Managing Director Takechi Kiyonori
October 2008
Exchange Tower 37th Floor, 388 Sukhumvit Road, Klongtoey, Klongtoey, Bangkok,
10110 Thailand
70 million baht
Number of Employees:
Service Offerings:
Off-shore contact center service, BPO services, Thailand local contact center services,
Digital marketing services, E-Commerce outsourcing services

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* “Gotcha!mall” has been granted a business method patent.
* Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, HR/Financial/Sales Back Office, Order Management/SCM, System Development/Management etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Website Construction/Management, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue operational excellence by providing these services through our 159 locations in 28 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, one-stop global E-Commerce service to deliver our clients’ excellent products and services to consumers in 45 countries. transcosmos aims to be the “Global BPO Partner” of our clients to provide them with high quality BPO services on a global scale.

Inquiries from the media should be forwarded to

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

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