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transcosmos Becomes The First in Japan to Implement “Sprinklr”, Offered by Sprinklr, Inc., As an Ads Agency for Twitter Ads Distribution

Real-Time Link Between Twitter Social Big Data and Social Ads

June 8, 2016

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) implements “Sprinklr”, an integrated social management platform developed by Sprinklr, Inc. (Headquarters: New York, USA; CEO & Founder: Ragy Thomas; hereafter, Sprinklr), as an ads agency for the first time in Japan and launches Twitter ads service leveraging social listening on Twitter in real time.

Twitter holds over 35 million monthly active users mainly among the youth in Japan. As Twitter increases its users in their 30’s to 40’s and becoming more critical for businesses as their promotion media, marketers are now facing a challenge to target the right users among the many anonymous Twitter users for their promotional activities.

transcosmos has been offering wide range of essential services for social media marketing ranging from social media strategy development, contents creation, organic operation, advertisement, analysis to monitoring. At the same time, the company has developed over 100 social media facilitators, the largest scale in the industry. Now, transcosmos releases the new service which enables businesses to utilize the information collected from social listening on Twitter for targeting and improving creatives for Twitter ads through implementing “Sprinklr”, a social media management platform which earns the top level recognition by multiple research firms.

Sprinklr logo

transcosmos’s specialists with extensive know-how on social media and ads operation and analysis will extract Twitter users’ attributes and needs and distribute the right ads to the right users through using “Sprinklr”, which excels in listening and ads distribution features. With this service, marketers can improve targeting accuracy, the current challenge they face in promotional activities using Twitter. The service provides comprehensive supports for promotional activities by leveraging the data on users’ needs extracted from social listening for listing ads keyword, display ads creatives as well as for developing attractive landing page.

Mr. Kenta Yagi, President, Sprinklr Japan said:

“We are delighted that transcosmos has adopted our Sprinklr and thrilled to work with them who have solid predominance in Call Center business while having various proven records in Digital Marketing Arena. Together with transcosmos, I am confident that under the society where digital communication continues to evolve, we can drive digitalizing businesses’ front office operations through combining our technology and the balanced competencies transcosmos has in both innovative advertisement business and in their core call center business.”

transcosmos further strives for enhancing its services that link social listening, social operation (posting and managing contents) with social ads to support its client companies to send consistent messages to their customers, manage risks and ultimately strengthen customer engagement.

About “Sprinklr”, an Integrated Social Media Management Platform

The platform has received the top level recognition from “The Forrester Wave TM”, a research paper issued by leading U.S. research firm Forrester, as a single source platform combining all essential features for social activities such as social media posting, ads operation management and analysis. “Sprinklr” excels in social listening and social ads with having 19 management functions including engagement, governance, reporting, publishing, advocacy and asset management. The comprehensive solution enables the brands to manage all social media activities across teams, tasks, departments and geographic regions. Sprinklr Japan KK is a Japanese arm of Sprinklr, Inc., which offers “Sprinklr”, a social media management platform developed and provided by Sprinklr, Inc., in Japan.

Related Services

* transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched operations in 1966. Since then we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our client companies by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (Contact Center, Back office service for HR/Financial/Sales, Order Management/SCM, System Development & Operation etc.) and Sales Expansion Services (Big Data Analysis, Internet Advertising, Developing & Operating Website, Smartphone/SNS Utilization, Telemarketing etc.). transcosmos continues to pursue Operational Excellence by providing these services through our 159 locations in 28 countries with a focus in Asia. Furthermore, following the expansion of E-Commerce market on the global scale, transcosmos provides a comprehensive, One-Stop Global E-Commerce Services to deliver our clients companies’ excellent products and services to consumers in 45 countries around the globe. transcosmos aims to be the “Global BPO Partner” of our client companies to provide them with high quality BPO services on a global scale.

Contact for Media Inquiries

transcosmos inc. Public Relations & Advertising Department
Email: pressroom@trans-cosmos.co.jp

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