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transcosmos Supports TOPLOG, a Fashion Media Apps Operator, in Developing Website Using Progressive Web Apps Technology

Delivers superior user experience like native app to drive new user acquisition and expansion from organic search and web promotions. No download required.

October 05, 2016

TOPLOG co., ltd.
transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) supported TOPLOG co., ltd. (Headquarters: Tokyo, Japan; President and CEO: Takahiro Kameyama; hereafter, TOPLOG), a fashion media app operator, in developing the website using “Progressive Web Apps (hereafter, PWA)”※1.

“TOPLOG” website

TOPLOG today released its fashion media apps “TOPLOG” website (visit the website from here: http://toplog.jp). The website built with PWA technology does not require users to download the app on their smartphones and enables to use offline cache which provides better access even under poor network connection. With those features, the website delivers fast and pleasant user experience like native apps. transcosmos has also implemented “offline google analytics” to the website which enables TOPLOG to collect access data during offline browsing to measure PVs and other KPIs that directly relate to media website’s ads revenue.

transcosmos supports TOPLOG in improving its media value and in maximizing revenue while driving new user acquisitions and expansion from organic search and website promotions.

As a second phase, transcosmos plans to implement CMS template to the website which auto-generates “Accelerated Mobile Pages” ※2 to realize instant page load on smartphones.

  • ※1. About Progressive Web Apps (PWA)
    • A product which enables developers to build a Smartphone webpage which lets users interact with it like a native app. Building the webpage using “Service Worker”, the cutting-edge technology for website browser, the mobile website offers functionalities including push notifications, cache, background sync and more. PWA does not require time-consuming downloads from App Store and has ability to reach wide range of users as it allows the users to access directly from search results and URL links. It also embodies instant loading and offline activation. To put it simply, PWA offers all benefits of the mobile web with all the functionality of mobile apps.
  • ※2. About Accelerated Mobile Pages (AMP)
    • An open source initiative led by Google, Twitter and others which embodies the vision to create mobile optimized webpage and have it load instantly. By reducing the page size, the loading time is four times faster than know mobile optimized pages and consumes only one-tenth the volume of data. The world’s leading media and contents providers have already adopted or ready to adopt AMP. The AMP compatible news sites are indexed in Google search results and many more websites are expected to adopt AMP.

Related Services

* transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About TOPLOG co., ltd.

TOPLOG co., ltd. operates the fashion media app “TOPLOG”. Since its launch in March 1, 2016, “TOPLOG”, as the first Japanese fashion media app which features a star-studded cast, has been sending out the latest fashion-related information from the Top Brands, produced by the Top Stylists, featuring Top Models, something which traditional fashion apps or curation media could not deliver. “TOPLOG” delivers wide-ranging information for fashion and beauty oriented women, such as popular model off-duty snaps, the latest trend information from famous stylists and brands, and coupon campaigns, in addition to fashion coordination and styling using popular models, all accessible from their smartphones for free. Visit the website from: https://toplog.co.jp

About transcosmos inc.

transcosmos launched its operations in 1966. Since then we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our client companies by providing them with superior and valuable services. transcosmos currently offers Cost Reduction Services (contact center, back-office service for HR/Financial/Sales depts., order management and SCM, system development & operation etc.) and Sales Expansion Services (big data analysis, internet advertising, developing & operating website, smartphone/SNS utilization, telemarketing etc.). transcosmos continues to pursue Operational Excellence by providing these services through our 163 locations in 29 countries with a focus in Asia. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients companies’ excellent products and services to consumers in 46 countries around the globe. transcosmos aims to be the “Global BPO Partner” of our client companies, providing them with high quality BPO services on a global scale.

Contact for Media Inquiries

Furuichi
TOPLOG co., ltd. Public Relations
Phone: +81-3-6427-3780
Fax: +81-3-6427-3781

transcosmos inc. Public Relations & Advertising Department
Email: pressroom@trans-cosmos.co.jp

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