transcosmos Releases CRM product, one of its unique integrated product “DECAds” series, leveraging LINE, Facebook Messenger, etc.
Realizes segmented messaging, O2O campaigns and customer support by swiftly converting customer data gathered via multi-channels including LINE as well as the data stored on clients’ DB into specific initiatives
May 26, 2017
transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) announced that the company released “DECAds Connect Edition”, a platform which connects businesses with their customers.
“DECAds Connect Edition” is a communication management platform which helps clients communicate with their customers by suitably combining various communication channels including LINE and Facebook Messenger with clients’ customer data, purchase data, website log and other customer databases as well as with chat solutions like bot and AI. With this platform, clients can send messages to their customers and execute chat-based initiatives without any development. At the same time, its API based design helps clients drastically reduce man-hour to connect various communication channels as well as to set link to external databases and solutions. As a result, “DECAds Connect Edition” supports the clients to start communicating with their customers efficiently, right away.
“DECAds Connect Edition” (for illustration purposes only)
“DECAds Connect Edition” Use Case
･Segment-based messaging: Deliver personalized messages for each indivudual customer based on their demographics and preferences. Clients can connect their own database and messaging tools to the platform.
･Omni-channel campaign: Clients can receive customer applications to participate in the store campaigns, issue membership cards, execute receipt-based campaign and more, all on the communication tool.
･Auto-chat services: Delivers auto-reply solutions, building on AI and bots, including bot by Reply.ai.
･Operator chat services: Operators provide detailed and sincere services that only human can deliver, responding to complicated customer inquries. Ultimately, the service boosts customer satisfaction. Clients can also use call, e-mail and other traditional channels together with the chat service.
transcosmos’s “DEC” Services
transcosmos has integrated Digital Marketing, E-Commerce and Contact Center functions into “DEC”, taking the initial letter of each, and providing DEC services to our clients. In order to accommodate the changes in consumer behaviors in this digital world, we believe it essential for businesses to provide digital-based one-stop services for their customers from ads, purchase to customer care. transcosmos develops and provides a series of “DECAds” solutions which delivers end-to-end services from ads, marketing to customer support, building on the digital data and continues to expand the service offerings.
Link to “DECode”, a unique DMP sercvice
“DECode” is a collective term for transcosmos’s unique DMP build & operations support services which realizes digital transformation in the channel integrated marketing communication. Connecting to various services under “DECAds” series, in addition to access log and CRM data, clients can optimize and streamline marketing initiatives and customer support services. DECode manages end-to-end process from marketing promotion to customer care and connects to ads and chat that start from the smartphone. By connecting to the cutting-edge technologies such as AI and machine learning, it analyzes and extracts highly accurate target list which traditional DMP could not realize.
transcosmos’s Initiatives on Chat Services
transcosmos launched “Social media operations services” in May, 2011, serving over 100 clients by leveraging Shibuya Social Media Center and its call centers located across Japan. Many businesses demand robust monitoring structure for their social media operations to oversee operational framework, secure governance, manage risk as well as to have coherent marketing activities. At the same time, businesses demand the service providers to actively come up with proposals to keep up with the digitalized consumers. By connecting consumer communication with ads, transcosmos delivers the right message about the clients’ services to broader audiences.
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About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost reduction through our 172 locations across 31 countries with a focus in Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 49 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever changing business environment.
Contact for Media Inquiries
transcosmos inc. Public Relations & Advertising Department