transcosmos linked its unique integrated platform, “DECAds” to ad delivery DSPs, “Criteo”, “KANADE DSP” and “AdRoll”. Now it is available for deliving dynamic display ads
Offering solutions for consumers to compare and select products and boosting their buying appetites
August 23, 2017
transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) connected its integrated platform “DECAds” with three advertisement delivery DSPs, namely, “Criteo” (CRITEO Ltd.）, “KANADE DSP” (KYOCERA Communication Systems Co., Ltd.) and “AdRoll” (AdRoll K.K.). Now, with an expanded delivery network, it is available for transcosmos deliving dynamic display ads.
“DECAds” is an integrated platform which is developed by transcosmos. It connects businesses and consumers through the power of communication. With its chat-ads delivery feature, DECAds invites users from smartphone ads to a chat service to deliver highly interactive and personalized communication as well as the right information for each user. Ultimately, DECAds helps solve challenges users face whilst boosting their interests in products and services.
“Criteo”, “KANADE DSP” and “AdRoll” are dynamic display ad delivery services, which is specialized in retargeting. The services deliver recommendations on multiple products that users have shown an interest in when they first visited a particular website. By associating with DECAds, not only the services send personalized product recommendations to each user, but also the services support consumers to compare and select a product which best suits their tastes by communicating via chat, on top of sending personalized product recommendations to each user. The new service boosts users’ buying appetites and helps decision making, that result in a higher conversion rate.
Also,transcomos has prepared two different dedicated formats for the new advertisment service. One is the “Always-On” format, which always displays a chat-banner within ads. Another format is the “In-feed” format. By leveraging a dynamic banner feature, it displays a chat banner in feed area, where products are displayed.
(*Please note that available formats may be limited depending on the advertisement menu.)
■About an integrated platform, “DECAds”
“DECAds” is an integrated platform which connects businesses and consumers through the power of communication. With its chat ads delivery feature, DECAds first invites users from ads to chat. Through communicating with the users via chat, DECAds helps users solve challenges they face whilst boosting their interests in products and services. It ultimately boosts user engagement. What’s more, DECAds can link with transcosmos’s unique “DEC” service menu, including a DMP service “DECode” and API for business “DECAds Connect Edition”, as well as with other partner AI/BI tools, enabling DECAds to deliver channel integrated communication by integrating, analyzing and leveraging various data collected via multiple channels.
■transcosmos’s “DEC” Services
transcosmos has integrated Digital Marketing, E-Commerce and Contact Center functions into “DEC”, taking the initial letter of each, and providing DEC services to our clients. In order to accommodate changes in consumer behavior in the digital world, we believe it essential for businesses to provide digital-based one-stop services for their customers from ads, to purchase, to customer care. transcosmos develops and provides an integrated platform “DECAds” which delivers our “DEC” services.
* transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names used here are trademarks or registered trademarks of respective companies.
About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost reduction through our 173 locations across 31 countries with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 49 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.
Contact for Media Inquiries
transcosmos inc. Public Relations & Advertising Department