transcosmos releases recommendation direct mail, “Reco Letter”
Connected to Salesforce Marketing Cloud, it auto-delivers printed direct mail with optimum content for each customer segment at the right time
September 25, 2017
transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; hereafter, transcosmos) develops and releases its unique service which auto-delivers printed direct mail (DM) with optimum content for each customer segment at the right time, by connecting to Salesforce Marketing Cloud.
With the penetration of the smartphone, consumers today spend more time online than ever. Yet, due to the overwhelming volume of online ads, marketers now struggle to catch consumers’ attention. Under such circumstances, marketers have renewed their views on the value of “print media” which is real and highly visible. However, in print media, marketers cannot deliver the messages to their target based on customer attributes and interests like they do with online ads. So, the only way is to deliver a blanket message which will be shunned by consumers who are not interested, and will therefore result in wasted costs. Understanding these challenges, transcosmos developed its unique recommendation DM, “Reco Letter”, which enables marketers to approach customers per segment with printed media.
With Reco Letter, marketers can send their DMs only to potential customers, adjusting the content and delivery time to suit a specific customer segment. Ultimately, Reco Letter helps marketers reduce CPO and improve CVR by eliminating meaningless deliveries.
Connected to Salesforce Marketing Cloud, the service analyzes customer attributes and their actions on emails and websites to identify customer segments that have higher potential for purchases and other CVs based on their attributes and actions. In addition, the automated process realizes a minimum 5-day delivery time from extracting the target segment to delivery, and ensures the elimination of lost opportunities approaching target customers. By putting a QR code on the DM, marketers can invite users to their websites and promote purchases from there.
Printed Reco Letter (for illustration purposes only)
Reco Letter uses a “crimped postcard (A4 size)”, offering marketers plenty of space to provide information as they wish, whilst making it easier for recipients to hold and read the DM. The DM design is already included in the service package, and so there is no need to plan and create DM from scratch.
Mr. Chikara Teshima, Vice President, Alliances & GTM Innovation at Salesforce commented on this new service.
“Salesforce Marketing Cloud enables users to create 1-to-1 communication with their customers via all channels. We are pleased with the announcement about the launch of the new service as it will add the printed DM to our delivery channels. With this service, the customers can now have wider options going beyond digital, which in turn allows us to seek new business opportunities.”
transcosmos continues to support clients’ marketing activities via omni-channel by offering the optimum method for providing information and making communication with their customers to meet ever changing customer behaviors and needs across the online and offline world.
*transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
*transcosmos is currently filing for industrial property rights for the recommendation DM, “Roco Letter”.
*Other company names and product or service names used here are trademarks or registered trademarks of respective companies.
About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost reduction through our 174 locations across 31 countries with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 49 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.
Contact for Media Inquiries
transcosmos inc. Public Relations & Advertising Department