Home > Corporate > News Release > News Release Detail


NewsCall Center ServicesDigital Marketing Services

transcosmos releases customer communication service by connecting LINE and Salesforce Service Cloud

Enables speedy and effective execution of specific initiatives ranging from marketing to customer support by connecting the two via its communication management platform, “DECAds Connect Edition”

November 6, 2017

transcosmos inc.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda) releases a solution which connects LINE Business Connect, offered by LINE Corporation (Headquarters: Tokyo, Japan; President and CEO: Takeshi Idezawa) with “Salesforce Service Cloud”, the customer service platform offered by Salesforce (Japanese subsidiary: salesforce.com.,Ltd.; Headquarters: Tokyo, Japan; Chairman, President and CEO: Shinichi Koide). The solution enables businesses to make comprehensive customer communication ranging from segment-based messaging, to O2O campaigns to customer support, swiftly and effectively by managing their LINE-based customer communication using Salesforce Service Cloud.


transcosmos connects LINE Business Connect with Salesforce Service Cloud via its unique communication management platform, “DECAds Connect Edition”. With this solution, not only clients that already have Salesforce Service Cloud in place, but also clients that plan to implement Salesforce Service Cloud, can start communicating with their customers via LINE immediately and effectively. The solution does not require a link to clients’ databases including customer databases or chat solutions, enabling clients to utilize the service easily.

transcosmos continues to help clients optimize communication with their customers throughout the entire customer journey from marketing to customer support, by combining optimum solutions and operations services.

About LINE Business Connect

LINE Business Connect is a customizable service for businesses, providing various account features via API. With “LINE Business Connect”, businesses can deliver optimized messages to target users, in addition to sending business to user, one-way messages via traditional business official account. By connecting their own systems with LINE official account with their users’ consent, businesses can also leverage the service as CRM tool and business solutions tool, going beyond the simple messaging tool.

* LINE Corporation does not retain each company’s customer data linked to LINE official account.

About DECAds Connect Edition

DECAds Connect Edition is a communication management platform which helps clients communicate with their customers by suitably combining various communication channels including LINE and Facebook Messenger with clients’ customer data, purchase data, website log and other customer databases as well as with chat solutions like bot and AI. With this platform, clients can send messages to their customers and execute chat-based initiatives without any development.
At the same time, its API based design helps clients drastically reduce man-hour to connect various communication channels as well as to set link to external databases and solutions.

About integrated platform “DECAds”

“DECAds” is an integrated platform which connects businesses and consumers through the power of communication. With its chat ads delivery feature, DECAds first invites users from ads to chat. Through communicating with the users via chat, DECAds helps users solve challenges they face whilst boosting their interests in products and services. It ultimately boosts user engagement. What’s more, DECAds can link with transcosmos’s unique “DEC” service menu, including a DMP service “DECode” and API for business “DECAds Connect Edition”, as well as with other partner AI/BI tools, enabling DECAds to deliver channel integrated communication by integrating, analyzing and leveraging various data collected via multiple channels.

transcosmos’s “DEC” Services

transcosmos has integrated Digital Marketing, E-Commerce and Contact Center functions into “DEC”, taking the initial letter of each, and providing DEC services to our clients. In order to accommodate changes in consumer behavior in the digital world, we believe it essential for businesses to provide digital-based one-stop services for their customers from ads, to purchase, to customer care. transcosmos develops and provides an integrated platform “DECAds” which delivers our “DEC” services.

Related Services

* transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost reduction through our 176 locations across 33 countries with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 49 countries around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.

Contact for Media Inquiries

transcosmos inc. Public Relations & Advertising Department
Mail: pressroom@trans-cosmos.co.jp

Return to top