Global Digital Transformation Partner

Developed U.S. distribution network for VAIO^® branded PC

VAIO Corporation (VAIO), which inherited the VAIO PC business from Sony Corporation, was established on July 1, 2014. With their main factory located in Azumino City, Nagano Prefecture, Japan, a perfect environment for PC manufacturing, VAIO keeps their production lines stable and manufactures high quality products in Japan.
With the aim to further expand their business, VAIO was committed to bring their PCs into the global market as one of their sales strategies, and chose the U.S., the world’s largest market for creators as their first global market.
VAIO considered that they must first set up a distribution network in the market, and decided to take the same sales approach as the one in Japan. Specifically, select a partner (sales agency) who is well-versed in trends and sales channels in the local market and sell their products through the partner. Highly recognizing transcosmos for its abundant record in offering e-commerce support services in the U.S. that range from product purchase, to operations, to selling, VAIO entrusted transcosmos with their U.S. operations.

Offered end-to-end support for VAIO to enter the U.S. e-commerce market
Built a distribution scheme and operations framework

First, transcosmos developed the U.S. version of the “VAIO^® Z Canvas” brand website not only to sell the products but also to receive customer requests for product repairs and returns, and disseminate VAIO brand information including press releases and other corporate news. In collaboration with VAIO, transcosmos also established both offline and online distribution networks for wholesale including Microsoft Store, Amazon, and B2B websites.
On top of these, a VAIO expert at transcosmos worked as a VAIO branding specialist and managed all their branding activities from running sales promotions, to responding to media in order to establish a unified VAIO brand image.
Next, transcosmos processed all necessary and complex procedures to export the products into the U.S. market that require detailed knowledge and practical experience. transcosmos, on behalf of VAIO, conducted administrative processes that include creating invoices and customs declaration forms, and went through a series of application processes such as submitting registration forms to relevant federal government offices. transcosmos then established a seamless distribution scheme by developing a comprehensive customer support framework including customer call centers, storing VAIO products in its warehouses, and centrally managing all distribution-related information that range from product in & out, to inventory status, to shipping, to customer inquiry history, in real time.

Highly praised by local media and the market

On October 5, 2015, transcosmos launched the entire operations services that range from product purchase, to e-commerce website development & operations, to operations services, to fulfillment, to delivery in just 3 months, and successfully released VAIO products in the U.S. market via e-commerce. On this same day, VAIO showcased “VAIO^® Z Canvas,” a model equipped with features specifically for designers and creators at “Adobe MAX 2015,” the world’s leading creativity conference held in Los Angeles and it captured a great deal of attention. Gaining synergy with the event, “VAIO^® Z Canvas” achieved high praise and went viral in the U.S. market, featured by multiple media including CNET, WIRED, and more.
transcosmos continues to help VAIO expand their sales in the U.S market by selling their next two models “VAIO^® Z” and “VAIO^® S,” successors to “VAIO^® Z Canvas,” whilst assisting VAIO to widen their global market by building on transcosmos’s global network and proven experience in offering services across the globe.