Using the “5As” model proposed by Philip Kotler, the father of modern marketing, we objectively assess customer loyalty to your company and propose strategies for creating a beloved brand that extends beyond traditional sales promotions.
Loyalty made visible.
With transcosmos’ “5A Loyalty Diagnosis,” a diagnostic tool for loyalty marketing strategies based on Philip Kotler’s five A’s – Aware, Appeal, Ask, Act, and Advocate) – we can objectively measure customer loyalty to a company. As the only company in Japan capable of measuring this original 5A indicator, we can help you develop a loyalty marketing strategy for the digital age. Let us guide you in creating a brand that continuously resonates with your customers and fosters lasting loyalty.
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