Global Digital Transformation Partner


Loyalty Marketing

Business in tune
with people

Using the “5As” model proposed by Philip Kotler, the father of modern marketing, we objectively assess customer loyalty to your company and propose strategies for creating a beloved brand that extends beyond traditional sales promotions.

Loyalty made visible.


With transcosmos’ “5A Loyalty Diagnosis,” a diagnostic tool for loyalty marketing strategies based on Philip Kotler’s five A’s – Aware, Appeal, Ask, Act, and Advocate) – we can objectively measure customer loyalty to a company. As the only company in Japan capable of measuring this original 5A indicator, we can help you develop a loyalty marketing strategy for the digital age. Let us guide you in creating a brand that continuously resonates with your customers and fosters lasting loyalty.

5A Loyalty Suite Logo


Contact us, We would love
to hear from you!