Tamagotchi Party | transcosmos

transcosmos hereby announces that in collaboration with BANDAI, the company released Tamagotchi Party, a game title featuring hugely popular characters, on Roblox on May 27, 2025,. In this project, transcosmos took the lead in the project planning phase and acted as a creative director. The company also designed and created the game with EbuAction.

Roblox is an immersive platform with more than 97.8 million daily active users(*) where users can create, share, and enjoy virtual experiences.

* Source: Three-month data as of March 2025, announced by Roblox corporation.

Tamagotchi Party is a part of Tamagotchi Paradise launch campaigns, BandaiI’s new device scheduled to be released on July 12, 2025. Going forward, transcosmos will release updates including device interfacing features in phases. Through this project, transcosmos will help the Tamagotchi brand boost its global fan engagement even further.

Tamagotchi Party overview

*transcosmos operates this game as its own business on the Roblox platform.
*Tamagotchi Party will be released as a beta version and updates to follow.

Going beyond the planning phase, transcosmos will also lead the operational phase, and actively promote collaboration with other companies on Roblox. As a first step, transcosmos will collaborate with SUMITOMO CORPORATION in Tokyo Claw Machine, a popular game operated by SUMITOMO CORPORATION.

Tokyo Claw Machine overview and collaboration plan

*SUMITOMO CORPORATION operates this game as its own business on the Roblox platform.

Comments from each company

Mr. Kimihiko Sato, Assistant Manager, Media Department, BANDAI CO., LTD.
“Tamagotchi will celebrate its 30th anniversary in 2026. Under the brand purpose of” Attention to the warmhearted people of the world“ Tamagotchi has always been with fans going beyond generations and borders. Now that Tamagotchi expands into the ever-growing world of Roblox, we will drastically expand touchpoints with global users, enabling them to spend time with unique Tamagotchi characters via increased channels. As we move towards the 30th anniversary, we are delighted to start a new chapter in our history together with all Tamagotchi fans.”

Jin Mitsuda, Manager, Metaverse Promotion Department, CX Business Promotion Division, CX Business Headquarters, transcosmos inc.
“Positioning Roblox as a next-gen experience platform on a par with social media and e-commerce, transcosmos is helping brands comprehensively, designing and managing content that users can truly enjoy. With the Tamagotchi Party project, we aim to create a sustainable circulation model, a model that makes not only fans of Tamagotchi IP but also Roblox users across 180 countries experience the charm of Tamagotchi while enjoying immersive gameplays. Leveraging insights into the platform and offering expanded experiences connecting online and offline, we will co-create a new fan community that will lead the 30th anniversary to the next 30 years together with Bandai.”

Mr. Keita Noda, CEO, EbuAction, inc.
“We have been working on a number of enterprise projects in the world of Metaverse gaming. With our competitive creative team consisting primarily of generation Z, we have created a highly immersive game by combining our research and development capabilities well-versed in Roblox and transcosmos’s user-oriented perspective. We hope you enjoy the experience.”

Jyunichiro Tsuji, Division Manager, Developer Relations, Roblox Japan
“We are delighted to welcome Tamagotchi, the beloved icon marking the 30th anniversary, onto Roblox. Roblox is a popular platform that more than 97.8 million users access every day from around the world. Going beyond diverse cultural backgrounds and generations, numerous users are enjoying the experience on Roblox. It’s our great honor to offer opportunities for our global users to experience the world of Tamagotchi on our platform. We hope Tamagotchi will become a beloved icon among many more people and make memories with them on Roblox.”

Contact (inquiries about the game, collaboration, etc.)

transcosmos will promote its global content strategies on Roblox.
Please contact us below for collaborations on this game and other inquiries:
Mitsuda, Metaverse Promotion Department, transcosmos: E-mail: meta_all@ml01.trans-cosmos.co.jp

Related page

• https://transcosmos-meta.jp/
• https://www.transcosmos-cotra.jp/

* transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.
* Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

About BANDAI

Company name:

BANDAI CO., LTD.

Address:

1-4-8 Komagata, Taito-ku, Tokyo, 111-8081 Japan

Business:

As the operations management company of the Toy and Hobby Unit, Bandai formulates and executes business strategies in Japan and overseas and provides a wide range of products and services.

URL:

https://www.bandai.co.jp/en/

About EbuAction

Company name:

EbuAction, inc.

Address:

2-10-34, Kami-Osaki, Shinagawa-ku,Tokyo 141-0021, Japan

Business:

Providing services for businesses to offer solutions on metaverse platforms including Fortnite and Roblox. Co-operating BORDER, a metaverse production studio, with NEIGHBOR Co., Ltd.

URL:

https://ebuaction.com

About transcosmos inc.

transcosmos launched its operations in 1966. Since then, we have united superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 184 bases across 36 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment.